good design

good design

So we had our brand ideas, however we also wanted and needed it to stand out in the crowded baby category. We were up against multi-national giants  and long established companies who were leading their categories.

We wanted to move away from the cottage industry, eco friendly, 'baby' look and give the baby industry a contemporary, design led pregnancy and baby skincare brand.

So, we set about to provide the hip, contemporary women of New Zealand with equally cool, design-led skincare that looks great on the bathroom shelf and is innovative and fresh.

And so our friends at Phil and Ted's stepped up and with the help of Phil (who helped design the Fisher and Paykel Dish Drawers) we created our unique green ribbed bottles and the look and feel of mahu.