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April/May 2011,
OHbaby! Magazine
February 2011,
Waikato Times
January 2011
'Littlies' Magazine
December 2010
 Gore Parents Centre Magazine
Product Review
by Steph Reid
"As a first-time mum finding a gentle, natural baby wash for my precious wee bundle was very important. I came across mahu on Facebook and very quickly become a fan of this product.
Hearing that mahu Baby Wash/Shampoo is sulphate, and paraben-free put my mind at ease about the risk of his skin drying out. Sulphates strip the natural oil from the skin leaving it rough, dry and more prone to eczema.
The bottle itself is very attractive standing out from other brands on the supermarket shelves. With an ribbed ergonomic shape for ease of use at bath time mahu Baby Wash/Shampoo is the perfect lightweight wash for babies of all ages. Gentle enough for delicate new-born skin but strong enough to wash away the mud and grass from your active toddler. The light natural lavender and chamomile scent left Noah smelling baby fresh and was the perfect addition to our bath time and bedtime routine.
In writing a review I find its best to write honestly, including the products good features as well as the bad. I have struggled to find a fault with this product so in my experience I give it a solid 5/5!"
Price: Excellent
Appearance: Excellent
Scent: Excellent
Ease of Use: Excellent
Overall Experience: 5/5
buggy company buys into Hamilton firm
MARK TAYLOR/Waikato Times
NEW PARTNERS: Katherine Fromont, right, of Mahu Mother and Baby Skin Care, with baby Leilani Georgina Harris and her mum, Naomi Claire Harris. Wellington buggy company Phil & Ted's has bought a stake of "about 20 per cent" in the Hamilton-based business.
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Wellington buggy company Phil & Ted's empire continues to grow, with an international design award for a new buggy accessory and a stake in a Hamilton maternity skincare company.
The winning design is "Free Rider," a scooter which attaches to a Mountain Buggy when children are tired, and detaches when they want to ride alongside. Phil & Ted's bought the Mountain Buggy brand last year.
"We really liked the idea of a family travelling to the park together and then the child riding off for some fun and independence," said lead Free Rider designer Jamie Andrews.
The Free Rider has just been deemed the top baby travelling accessory at the Kind+Jugend trade fair in Germany, the world's largest for "children's outfitting" products.
It was a bit like winning an Oscar in the nursery products world, director Richard Cutfield said. "We're delighted by it, as much as for the substantiation of what we're doing as the award itself."
Orders were stacking up and the company plans to have the Free Rider in its 51 export markets by the end of the year.
As well as Mountain Buggy, Phil & Ted's has been acquiring other assets. It own Mokopuna babywear, roof rack company Whispbar and has a stake of "around 20 per cent" in Hamilton-based Mahu Mother and Baby Skin Care.
Mahu founder and director Kathryn Fromont said being able to leverage Phil & Ted's design and marketing experience had been invaluable.
"Because they've got such a big name and got a lot of branding experience and export experience and that sort of thing, we are able to utilise that to benefit Mahu skincare."
Mrs Fromont, who was a mid-wife for 15 years, said her multi-vitamin and omega enriched skincare products worked off the premise that 60 per cent of lotions are absorbed into the bloodstream.
"Women would often ask me what's safe to use during pregnancy and what's safe for baby? I was not completely happy with what was out there at the time and so we went out to fill the gap."
But like many young companies, Mahu ran into problems this year when it discovered one of its key ingredients, a substitute for the preservative parabens, had become banned for under-three year olds if left on the skin.
Mahu removed the ingredient from its entire range and recalled the old products but not before Consumer magazine claimed to have found old stock on the shelves.
"That did a lot of damage," admitted Mrs Fromont.
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Consumer had implied Mahu was leaving the products on the market "when we weren't" and had, in fact, "gone a step further" and removed the ingredient from adult products as well.
Despite this, the company has found plenty of market support. It appeared on Progressive supermarket shelves this year and is negotiating with Foodstuffs, after being approached by both co-operatives at a parent and child show in Auckland.
Mahu was now researching the possibility of exporting to Australia.
"It's been encouraging to know we're on the right track," says Mrs Fromont.
Waikato Times
Buggy company buys into Hamilton firm
27/09/10
 NEW PARTNERS: Katherine Fromont, right, of Mahu Mother and Baby Skin Care, with baby Leilani Georgina Harris and her mum, Naomi Claire Harris. Wellington buggy company Phil & Ted's has bought a stake of "about 20 per cent" in the Hamilton-based business.
Wellington buggy company Phil & Ted's empire continues to grow, with an international design award for a new buggy accessory and a stake in a Hamilton maternity skincare company.
The winning design is "Free Rider," a scooter which attaches to a Mountain Buggy when children are tired, and detaches when they want to ride alongside. Phil & Ted's bought the Mountain Buggy brand last year.
"We really liked the idea of a family travelling to the park together and then the child riding off for some fun and independence," said lead Free Rider designer Jamie Andrews.
The Free Rider has just been deemed the top baby travelling accessory at the Kind+Jugend trade fair in Germany, the world's largest for "children's outfitting" products.
It was a bit like winning an Oscar in the nursery products world, director Richard Cutfield said. "We're delighted by it, as much as for the substantiation of what we're doing as the award itself."
Orders were stacking up and the company plans to have the Free Rider in its 51 export markets by the end of the year.
As well as Mountain Buggy, Phil & Ted's has been acquiring other assets. It own Mokopuna babywear, roof rack company Whispbar and has a stake of "around 20 per cent" in Hamilton-based Mahu Mother and Baby Skin Care.
Mahu founder and director Kathryn Fromont said being able to leverage Phil & Ted's design and marketing experience had been invaluable.
"Because they've got such a big name and got a lot of branding experience and export experience and that sort of thing, we are able to utilise that to benefit Mahu skincare."
Mrs Fromont, who was a mid-wife for 15 years, said her multi-vitamin and omega enriched skincare products worked off the premise that 60 per cent of lotions are absorbed into the bloodstream.
"Women would often ask me what's safe to use during pregnancy and what's safe for baby? I was not completely happy with what was out there at the time and so we went out to fill the gap."
But like many young companies, Mahu ran into problems this year when it discovered one of its key ingredients, a substitute for the preservative parabens, had become banned for under-three year olds if left on the skin.
Mahu removed the ingredient from its entire range and recalled the old products but not before Consumer magazine claimed to have found old stock on the shelves.
"That did a lot of damage," admitted Mrs Fromont.
Consumer had implied Mahu was leaving the products on the market "when we weren't" and had, in fact, "gone a step further" and removed the ingredient from adult products as well.
Despite this, the company has found plenty of market support. It appeared on Progressive supermarket shelves this year and is negotiating with Foodstuffs, after being approached by both co-operatives at a parent and child show in Auckland.
Mahu was now researching the possibility of exporting to Australia.
"It's been encouraging to know we're on the right track," says Mrs Fromont.
April, 2009
Kia Ora
Eye Magazine
 
Femme Fitness
 
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